E-commerce Market Entry

e-commerce market entry

Unlike etailers in western countries, most of their Chinese counterparts choose to host their e-commerce store on marketplace like TMall, Taobao and Jingdong to take advantage of the available infrastructure and huge customer base. Setting up only a standalone or independent online store without exposure on major marketplace is unlikely to succeed due to lack of online traffic, brand recognition, payment support and a number of other issues. We help you develop effective e-commerce strategy and choose the right marketplace to set up your store, as well as set up your independent store to support your e-commerce operation. E-Commerce Market Research We use our in-house team to conduct independent market research, or work with your existing research agencies to complement their insights

  • Conducting research on macro and micro environment concerning your particular market segment and products/services
  • Conducting primary research and secondary research to identify your potential customers and understand their online behaviors and preferred channels
  • Defining and developing online user journey for your products or services
  • Developing customer profiles and market segmentations for your existing and potential customers

Competitor Research and Analysis We make detailed analysis of your local and international competitors in China by researching their online stores and marketing channels to identify their value chain, marketing strategy, products/services offering and critical success factors.

  • Competitor digital marketing and promotion strategies
  • Competitor benchmarking
  • Competitor customers

China E-commerce Marketplace Selection We can help you identify the most suitable marketplace such as TMall, Taobao, Jingdong, Dangdang and 51buy to set up and host your online store, providing services including online store account & China bank account, payment solution, backend management, customer service (telephone and live chat), warehousing and logistics.

  • Marketplace SWOT analysis and recommendation
  • Online store account setup, China bank account and payment system setup
  • Online store design, development,  ‘decoration’ and merchandising

Integration of E-commerce with Offline Channel & Digital Marketing

  • Integration of online store with your brick-and-mortar store through sharing of sales data and stock level management
  • Digital campaign design, merchandising, pricing and market analysis to increase acquisition and retention
  • Lifecycle CRM to engage customers and encourage up-sell and cross-sell

Please also check out Set Up TMall Store & Other Online Store service.