China’s video market is worth about 83.17 billion RMB (US$13 billion), according to China’s GPC, a committee that tracks and oversees the games industry, and gaming site 17173. That’s the total amount the industry brought in in revenues in 2013, and it represents nearly 40% year-on-year growth.
The vast majority of that revenue (64.5%, or about US$8.7 billion) came from client-based PC games. Browser games took in just over US$2 billion, and mobile games generated even less than that (about US$1.8 billion, or about 13.5% of the industry total). Social games took in less than US$1 billion, and console games – barely even registered, generating about US$15 million in total revenue.
China’s paying gamers are still on the PC platform. If browser games are counted as PC games as well since they often can’t be played easily on mobile devices), then PC games accounted for more than 80% of the revenue generated by China’s games industry this year.
Domestic developers are getting stronger. While some of China’s gaming revenue was still generated by games developed overseas, domestically-developed games generated US$7.8 billion this year, which represents nearly 30% year-on-year growth.
There are also some good news for video games, as China has lifted a 14-year-old ban on selling video game consoles, paving the way for video game hardware manufacturers such as Sony, Microsoft and Nintendo to enter the world’s third largest video game market in terms of revenue. The move will also benefit video game developers who were unable to sell legitimate copies of video game in China for years. Please also check our services in the following areas: Fashion, Skincare & Cosmetics, IT, Publishing and Education. We can help you research and identify your market niche, recommend suitable product categories for the local market, get you connected with distributors and sellers and promote your products via multiple channels. Please refer to our ‘Market Entry’ and ‘Digital Marketing’ page to find out more.